Peer39 Adds Digital Advertising Executive Alex White as VP Product and Account Management
The Yahoo!, Right Media and DoubleClick alum joins the semantic targeting technology leader to further cement its market leading position.
Peer39, the market leader in semantic advertising targeting, today announced that Alex White will be joining the company on July 15th as VP Product and Account Management.
The tremendous growth of emerging online advertising platforms, yield optimizers and exchanges has created new opportunities to leverage the value of semantic data. Alex is joining Peer39 to facilitate more efficient and effective product and account management in order to enable the company to better manage and grow existing business and new prospects.
Unlike other targeting technologies, the Peer39 solution provides marketers with actionable insights into every impression at massive scale. The speed and simplicity of Peer39´s cross-platform standardized taxonomy allows for all advertisers and publishers to experience improved campaign results and ROI from all types of content.
Alex joins Peer39 from Yahoo!, where he led the Technology Partner segment of the company´s Global Advertising Product Marketing Group. Alex started at Yahoo! with the company´s acquisition of Right Media, a pioneer among emerging online ad platforms and the original and largest online ad exchange. He worked with a number of technology and targeting providers advising on methods, business models, and market trends; educating them on the opportunities that existed on the Exchange. He also led data strategy on the Exchange during which time he and his team devised innovative and patent pending technologies that enriched the value of impressions for all participants. Alex began his online advertising career at DoubleClick in 1998 in sales and business development positions.
"Alex adds depth and talent to Peer39´s growing executive team," said Andy Ellenthal, Peer39´s CEO. "With his tremendous online advertising experience from some of the most innovative companies in our industry, Alex´s choice to join Peer39 is another validation of our solution, technology and strategic direction."
"Never before have buyers been able to access such large pools of advertising inventory," said Alex. "Peer39 delivers the true meaning of web pages, enriching the value of associated ad impressions, and going well beyond the capabilities of audience targeting. Peer39 offers advertising platforms, yield optimizers and exchanges the advantages of massive scale, speed, and clarity. I chose Peer39 because I want to be a part of a valuable emerging aspect of the online advertising ecosystem, and I believe semantic based targeting offers a tremendous opportunity for growth."