Pontis Ltd. the creator of the first Real-Time Contextual Marketing & selling platform for Communication Service Providers (CSPs), today announced that it ranked first place in the Telco market on the 2010 Deloitte Technology Fast 500(TM). The Technology Fast 500 EMEA program ranks the 500 fastest-growing technology companies across Europe, the Middle East and Africa. The program is based on percentage revenue growth over five years and recognizes all areas of technology and includes both public and private companies. This win follows Pontis’ first place in Deloitte’s Fast 50™ program in Israel.

Pontis’s CEO Michael Kerbis credits the company’s success to the crucial role Pontis plays in supporting operators. “It’s truly an honor that Pontis has been identified as a leading company in Deloitte’s Fast 500,” said Mr. Kerbis. “Beyond the technology the company provides, the fact that Pontis acts as a contextual marketing service bureau for operators, providing them with IT and Marketing services, confirms that Pontis’s marketing knowhow is a valuable component of our success”.

The Pontis Contextual marketing and selling solution enables operators to target highly relevant offers to individual customers helping them boost Mobile and TV service revenue, build loyalty and reduce customer churn.

Making the Deloitte Technology Fast 500 EMEA ranking is a testament to a company‘s commitment to technology,&<8214; David Halstead, Deloitte United Kingdom and partner in charge of the Deloitte Technology Fast 500 EMEA programme. &<8213;With its

5,500% growth rate over five years, Pontis has proven that its leadership has the vision and determination to grow in difficult conditions.&<8214;

About Pontis

Pontis is the creator of the world’s first Marketing Delivery Platform™ (MDP) designed to enable communication service providers to maximise the marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience.

Giving communication service providers the ability to mix and match highly relevant offers based on real time user behaviour and triggers significantly enhances all aspects of customer relationship management and has been proven to deliver double digit improvements in ARPU, accelerate service adoption and to reduce churn.

The Pontis MDP is deployed in many mobile and TV tier 1 and operators across the world. To find more about Pontis visit www.pontis.com.

About Deloitte Technology Fast 500 EMEA

The Deloitte Technology Fast 500 EMEA is the region‘s most objective industry-ranking standard to focus on the technology field and recognizes technology companies that have achieved the fastest rates of revenue growth in Europe, the Middle East and Africa during the past five years. Combining technological innovation, entrepreneurship and rapid growth, Fast 500 companies – large, small, public and private – span a variety of industry sectors, and are leaders in hardware, software, telecom, semiconductors, internet, media, life sciences and emerging areas, such as clean technology.

The programme is supported by the Deloitte Technology Fast 50 initiatives, which rank high growth technology companies by location or specifically defined geographic area and is run by the Deloitte Touche Tohmatsu Limited‘s Technology, Media & Telecommunications (TMT) global industry group. Co-sponsors include Taylor Wessing, a leading International law firm with a focus on the industries of tomorrow, and Fidelity Growth Partners Europe, a venture and growth capital investor which backs entrepreneur with aspiration for greatness in the IT and clean technology sectors across Europe.

About Deloitte

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Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 140 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte’s approximately 170,000 professionals are committed to becoming the standard of excellence.